How are you supposed to come up with a cohesive and creative marketing campaign on your own? How do you stay on budget while still getting something unique and memorable? These are questions many Little Rock companies ask us all the time. Luckily, we’ve got plenty of ideas that will inspire you to get the most out of your marketing budget. Read on to learn more about some of our favorite creative brainstorming strategies for Little Rock marketing!
What do I want my creative to do?
Marketing is a multifaceted tool. It’s like a Swiss Army knife—there are so many different functions and options you have to work with that it can be hard to know where to start. Luckily, that’s where we come in! We offer creative strategies to help your company navigate today’s complex marketing landscape. Our solutions are centered around providing you with more leads, more sales, and a stronger reputation! If you want to make sure your business stays relevant, contact us for a free consultation.
Where can we go with this?
This is where you should come up with ideas for new creative elements, or maybe take it a step further and brainstorm ideas that show off your brand values. These aren’t necessarily new concepts, but ways to keep your current marketing fresh and new by infusing brand messages into various channels. For example, create funny billboards that have a tagline tied to a holiday or time of year like Valentine’s Day or St. Patrick’s Day. This might be something completely different than anything you’ve done before, but it can still convey your messaging effectively while being very low cost. Make sure you don’t get so lost in brainstorming that you forget to give yourselves some time to discuss each idea and review them with actual clients/users if possible!
What channels are available?
Most companies have their own marketing strategy, but there are also different ways to advertise that you might not be aware of. For example, while social media posts are a popular way to get your company out there, many companies still use television commercials, billboards, magazine ads and even viral videos. Each type of advertisement has its benefits and drawbacks—for example, radio ads are cheap but don’t have much reach—so when you brainstorm with Little Rock marketing professionals about which types of ads you should use or what types of channels you should target, we can help guide your strategy for maximum success.
Let’s Make it Happen!
Concepting and creating your new campaign is what we do best. Our dedicated team of experts will meet with you and brainstorm to find the perfect concept. We’ll then create your new campaign for you and make sure it sticks—and that’s why we are the best at concepting and creating your new campaign!